AI Marketing
Building a Brand AI Can’t Ignore: The 2026 Playbook
The 2026 playbook for brands AI can’t ignore: clear content, structured data, third-party authority, consistent presence across channels, and measuring visibility.
February 11, 2026
Insights
Field notes from a studio built for the AI era.
Practical, no-hype thinking on how brands get found, get remembered, and get chosen — across search, AI, social, video, and streaming.
SEO
SEO in the Age of AI Answers: What Still Works
AI overviews and assistants are capturing clicks, but SEO still matters. Here’s what endures — technical health, helpful content, authority, and structured data.
July 15, 2025
AI Marketing
Using AI to Make Better Content (Without Sounding Like a Robot)
AI can accelerate research and drafting, but human editing, fact-checking, and voice are what keep the work useful. Here’s how to use AI for content the right way.
January 21, 2025
AI Marketing
How to Get Your Brand Recommended by ChatGPT
AI assistants now recommend brands directly. Here’s how to make sure yours is the one ChatGPT, Gemini, and Perplexity suggest — a practical guide to generative engine optimization.
September 17, 2024
AI Marketing
What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is the practice of getting your brand cited inside AI answers. Here’s what it is, how it differs from SEO, and the core practices.
March 19, 2024
Streaming
Streaming TV Ads: Broadcast Reach Without the Broadcast Budget
Connected-TV and OTT advertising let smaller brands run TV-quality spots that are targeted and measurable. Here’s how streaming ads work and how to think about budget.
November 7, 2023
SEO
Google’s Helpful Content Shift: What It Means for You
Google now rewards people-first content and demotes pages written just to rank. Here’s what the helpful content shift really means and what to do about it.
June 13, 2023
Podcasting
How to Start a Podcast That Actually Builds Your Business
A branded podcast builds authority and real relationships when you plan it right. Here’s how to launch one that grows your business without overcommitting.
January 24, 2023
Branding
Branding Beyond the Logo: What a Brand Really Is
A logo is only the label. Your brand is the promise people feel every time they meet you. Here’s what a brand really is and how to build one that holds up.
August 9, 2022
Social Media
Short-Form Video: Why Every Brand Needs It Now
Short vertical video on Reels, TikTok, and Shorts became the dominant social format. Here’s why it works and how small brands can produce it consistently.
February 15, 2022
SEO
The Small-Business Guide to Showing Up on Google
A practical local SEO guide for small businesses: claim your Google Business Profile, earn reviews, keep listings consistent, and publish local content that ranks.
September 22, 2021
Web Design
Why Your Website Is Your Hardest-Working Salesperson
Your website sells 24/7, never takes a day off, and talks to every prospect. Here’s what makes a site that actually converts: clarity, speed, trust, and a clear next step.
March 4, 2021
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